16 May 2010

H&M Fashion against AIDS

Click here to watch the video

This video shows the 3rd "Fashion against AIDS"- campaign, which is all about the Festival collection- displayed at the Coachella Festival!! The collection will be launched on May 20th and then sold in Divided youth departments in H&M stores worldwide.25 per cent of  sales will be donated to youth HIV/AIDS awareness projects.
Here are some pics from the ad campaign featuring Lou Doillon and Elizabeth Jagger:

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